Event Planning and Tourism Marketing I No. 8139 1 year – 3 credits

Event Planning and Tourism Marketing II Course No. 8169 1 year – 3 credits

Advanced Career Education Center at Hermitage

ACE Center at Hermitage instructor: Kim Thompson

Virginia Course Titles: Hospitality, Tourism and Recreation I; Hospitality, Tourism and Recreation II

Are you looking for a rewarding and exciting career that combines creativity, communication and travel? Consider event planning and tourism marketing as your dream job.

Event planning and tourism marketing are two fields that involve designing, organizing and promoting memorable experiences for people. Whether it’s a conference, a festival, a concert, a wedding, a cruise or a cultural tour, event planners and tourism marketers are the ones who make it happen.

Careers in event planning and tourism marketing also offer great variety, challenges and opportunities. You can work in different sectors, such as corporate, nonprofit, government, hospitality or entertainment. You can specialize in different types of events or destinations, such as sports, arts, music, wellness, adventure or luxury. You can also travel and meet people from diverse backgrounds and cultures.

Don’t miss the chance to turn your passions into your profession!

Year I: This course examines the components of marketing in the travel and tourism industry, including event planning. Students develop or enhance competencies in the areas of communication, customer service, marketing, industry technology, economics and management functions, and have opportunities for hands-on, real-world applications.

Year II: This course is designed to provide students with an in-depth look at travel, tourism, destination marketing and event planning. Students learn about business management, communications strategies and the importance of sales and marketing in the travel and tourism industry. They develop or enhance advanced competencies in the areas of human relations, finance, safety and environmental issues, industry-specific technology, promotional planning and market research.

Students have the opportunity to become certified in:

• American Hotel and Lodging Education Institute.

• Workplace-Readiness

For questions, please contact the HCPS business and information technology and marketing specialist at their page.

Please see your counselor or instructor if you have questions.

For employment outlook from the U.S. Bureau of Labor Statistics, Occupational Employment Statistics, click here.

This episode explores the importance of the Hospitality & Tourism industry to Richmond and the state of Virginia. Part of that importance is finding the right people to work in the industry and Mr. Cario talked about the importance of young people starting their careers with Hilton and how Henrico Career and Technical Education helps them. Have a listen to this great interview and find out about the interesting building that became the Hilton Richmond. Lifetime Richmonders will know what I am talking about. Click here to listen.